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Awards countdown: Fujitsu’s Vince Kerr
With just six days to go before the entries deadline for The Marketing Society Awards for Excellence, one of the judges, Vince Kerr, marketing director at Fujitsu UK and Ireland , offers some thoughts...
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Book club: The Marketing Director’s Handbook by Tim Arnold and Guy Tomlinson
Peter Barrett, head of marketing, applications services at Fujitsu, reads The Marketing Director’s Handbook by Tim Arnold and Guy Tomlinson. This book starts off with an alarming stat: only 14 of the...
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Book club: The Marketing Director’s Handbook by Tim Arnold and Guy Tomlinson
Martin Noblet, Managing Director at ADIUVEX Ltd, reads The Marketing Director’s Handbook by Tim Arnold and Guy Tomlinson. For the recently promoted or recruited marketing director this could be the...
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Should marketers be held personally liable for ambush marketing?
A proposed amendment to the Olympics Act 2006 would leave senior marketers at risk of gaining a criminal conviction if ambush activity for their brand takes place around the London 2012 Games. Maybe...
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Achieving B2B Excellence with IBM, HSBC, Google and Fujitsu
Last night we hosted an interactive evening of B2B Excellence. Our very own B2B Ambassador, Caroline Taylor, IBM’s vice president of marketing, communications and citizenship, chaired the evening,...
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WLTM: Marketing Society Business Leader Vincent Rousselet
This week we meet Vincent Rousselet, Strategy Director Global Business Group Fujitsu: What’s your golden rule? Do as you would be done by Who has been your biggest influence? My wife What is your most...
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Book Club: The Growth Drivers by Andy Bird and Mhairi McEwan
Peter Barrett, Director of Marketing, Business & Application Services Fujitsu, reads The Growth Drivers and urges you to read and put into practice its lessons. How do you transform marketing...
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